This seems like an appropriate neat thing for Leap Year, something that people observe because, well, because they were told to.
The Billboard Liberation Front, started in 1977 in San Francisco by spring-and-autumn partners Jack Napier and Irving Glikk, is a group of culture jammers. They’re worried, as am I, about the grip that modern advertising has on culture and our minds and souls. So, like many good culture jammers fighting the Good Fight, they alter advertisements, either to hijack its power and get out their own message or to jam the mind control and give you a moment – and hopefully more - of gnosis and free thought.
And if there’s anything we need more of in an election year, it’s gnosis and free thought.
Their target is the billboard. As they say in their manifesto/mission statement:
You can switch off/smash/shoot/hack or in other ways avoid Television, Computers and Radio. You are not compelled to buy magazines or subscribe to newspapers. You can sic your rotweiler on door to door salesman. Of all the types of media used to disseminate the Ad there is only one which is entirely inescapable to all but the bedridden shut-in or the Thoreauian misanthrope. We speak, of course of the Billboard. Along with its lesser cousins, advertising posters and “bullet” outdoor graphics, the Billboard is ubiquitous and inescapable to anyone who moves through our world. Everyone knows the Billboard; the Billboard is in everyones mind.
They’re pretty cool about how they do it; it’s very yang instead of yin. Instead of spray-painting or destroying a billboard, they attach their embellishments in such a way that they can be easily removed.
It makes sense, if you think about it. After all, nothing scares people off faster than wanton destruction, and if there’s anything we need less of in an election year, it’s fear. Besides, if the billboards were damaged, then their targets might be perceived as victims and not the mind-controlling They Live-esque overlords that they really are.
I highly recommend you check out their website. It’s very corporate looking, very deadpan. They’re not culture jammers, oh no. They’re a crack team of advertisers “unlocking messages” in their “clients’” billboards! Gotta love it.
Billboard Liberation Front
http://www.billboardliberation.com/
They were also kind enough to videotape their latest improvement project - an AT&T billboard in San Francisco – which they hit the night of Feb. 27. (Thanks to Boing Boing for posting this video, which was the inspiration for this post)





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